About WePlayAgain

We give used golf equipment an extra swing

From our base in Hasselager, we have grown into Denmark's leading marketplace for used golf equipment.

Our Mission

"To create the EU's best and easiest accessible platform for buying and selling used golf equipment"

We believe that the best equipment doesn't have to be new.

Grundlæggerne

Built from a passion for golf and used goods

We started WePlayAgain because we saw far too much excellent equipment sitting and collecting dust in basements and garages. We are 3 people with different backgrounds but united by a common mission.

Kenneth Stie

Co-founder & CEO

Started WePlayAgain together with Søren in 2022. Comes from a background in the secondhand industry and driver the day-to-day business.

Søren Heilmann

Co-founder & Investor

Co-founder from day one in 2022. Experience with growth and business development has been crucial for WePlayAgain.

Mads Flemming Pedersen

Partner & Co-owner

Joined in 2024 and is our industry and product specialist with a strong focus on giving our customers and partners the best experience

How we assess our equipment

Honest descriptions, clear specifications, and plenty of time to test the equipment.

Cosmetic assessmentScratches, wear, and marks are described honestly.

Shaft & specificationsModel, flex, length, and customizations are noted.

Grip & preparationThe equipment is inspected and made ready for play.

Warranty & peace of mind2-year warranty and 14-day trial period.

Our promises to you

2-year warranty

Complete peace of mind with your purchase

Trial period

Test the equipment at home without risk

Service

We are not satisfied until the customer is more than satisfied

What Our Customers Say

See what our customers say

Our Ambassadors

Approved by the most recognized voices in Danish golf

Ambassadører Leif Nyholm og Henrik Knudsen

"I have followed golf equipment for 30 years. Most of what ends up at WePlayAgain is pretty much just as good as what people buy new."

Leif NyholmCoach & former golf commentator

"This is not a flea market. This is serious golf equipment getting a new life. And it just makes sense."

Henrik KnudsenLecturer & former golf commentator

Seen on Løvens Hule

From garage to investment on Løvens Hule

In the spring of 2026, WePlayAgain entered Løvens Hule and walked away with an investment. Investor Morten Larsen saw the potential in our mission and chose to invest in the company.

Are you ready to play smart?

Explore our selection of quality-assured, used golf equipment – or sell your own equipment easily and securely.

See our selection → Sell your equipment →